She believes in playful, yet clear communication when interacting with potential travellers to the region.

Lene joined Region Stavanger in 2005 as a destination expert at the Sandnes and Stavanger tourist offices. Since then, she has also been the team leader for the tourist offices and has worked with social media. Currently, she has the main responsibility and editorial role on Region Stavanger's web portals. Lene is also involved in Region Stavanger's marketing campaigns, where she helps to create content.